Experience

Product Strategist

Oct 2023 – Jan 2026

American Eagle Outfitters Inc. Pittsburgh, PA

  • Lead strategist for mobile teams - working with Path to Checkout, Search & Browse, Product Discoverability, Loyalty, Personalization, GIS/Logistics, and Payments.
  • Helped define the mobile commerce UX strategy for an app driving 40% of digital revenue for a $5B+ retailer, aligning customer experience initiatives with revenue growth, retention, and long-term digital roadmap objectives.
  • Identified high-impact opportunities across browse, PDP, cart, and checkout through behavioral data, market analysis, and user research, prioritizing initiatives based on business value and customer impact.
  • Contributed to A/B test design and experimentation strategies that drove an estimated $20.35 million in annual revenue lift in 2025.
  • Lead workshops with product managers and stakeholders to help gather requirements and MVP direction for new feature development.
  • Inform product managers and developers of accessibility guidelines and usage in mobile app development.

Product Designer

Aug 2020 – Oct 2023

American Eagle Outfitters Inc. Pittsburgh, PA

  • One of two designers for mobile teams for projects in checkout, cart, product pages, homepage, navigation, and account.
  • Drove end-to-end design for multiple features, collaborating cross-functionally to ensure seamless handoff from concept to launch.
  • Designed user flows, wireframes, and high-fidelity prototypes optimized for native patterns, gestures, and platform guidelines.
  • Partnered with the web team to build omni-channel mobile experiences for iOS and Android.
  • Navigated Agile sprint cycles alongside cross-functional teams to deliver solutions balancing business objectives, technical feasibility, and user needs.

Product Design Consultant

Aug 2018 – Apr 2020

SDLC Partners LLC Pittsburgh, PA

  • Led UX/UI design end-to-end for multiple web applications serving a healthcare client, functioning as the sole designer within cross-functional agile teams, owning the full design process from initial discovery through final delivery.
  • Conducted comprehensive user research, synthesized findings into actionable insights, and translated those insights into wireframes that evolved through iterative rounds of feedback into polished high-fidelity mockups and interactive prototypes.
  • Validated designs through moderated usability testing sessions with real users, analyzing findings to identify pain points and opportunities, then incorporating feedback to refine and strengthen final deliverables.
  • Collaborated closely with developers, project managers, and business systems analysts throughout the development lifecycle to ensure designs were implemented accurately, advocating for design integrity while remaining flexible to technical constraints.

Product Designer

May 2016 – Jan 2018

Learning Sciences International Blairsville, PA

  • Served as one of two designers on a small, focused team building an education SaaS web application, collaborating directly with developers and a product owner to deliver a cohesive and user-centered product.
  • Designed and refined high-fidelity wireframes and mockups through multiple iteration cycles, incorporating qualitative feedback gathered from remote user research sessions to continuously improve usability and overall experience.
  • Partnered closely with developers throughout the implementation process, providing design clarification, reviewing builds against original mockups, and troubleshooting discrepancies to ensure final deliverables aligned with the intended design vision.