About

Product Designer

hi, I'm courtney.

“Simple is hard. Easy is harder. Invisible is hardest.”

— Jean-Louis Gassée

A decade in the digital design field, most recently specialized in e-commerce, delivering measurable gains in conversion, revenue, and customer loyalty. I think in systems — translating customer behavior and research insight into clear, actionable strategy that shapes product direction and drives measurable results.

0

yrs experience

0M+

customers reached

$0M+

revenue lift

Selected work

Case Studies

Incentivized Reviews Strategy

Strategy · Loyalty · Research · 2025

Incentivized Reviews Strategy

Driving review participation through loyalty without compromising authenticity. A cross-functional initiative that grew daily review volume by 300% across the AE + Aerie catalog.

300%

increase in daily review volume

App Product Reviews Redesign

Mobile · UI Design · UGC · 2024

App Product Reviews Redesign

End-to-end redesign of the AE + Aerie mobile app reviews experience, rebuilding photo carousels, submission flows, and review UI to turn a fragmented section into a high-trust content engine.

2x

increase in form submission rates

Item Level Fulfillment

Mobile · BOPIS · Research · 2022

Item Level Fulfillment

Designing flexible fulfillment for a feature that never shipped. Concept design, competitive analysis, and usability research that validated the idea and moved organizational understanding forward.

Concept

validated through usability research

Single Account Initiative

Mobile · Account · Loyalty · 2022

Single Account Initiative

Rebuilt account creation and loyalty enrollment during a full platform migration, designing dedicated migration paths for 10M+ existing customers across iOS and Android.

10M+

customers reached through migration flows

Background

Experience

10 years in the UX/UI space.

Lead strategist driving mobile commerce strategy for an app that represents 40% of digital revenue for a $5B+ retailer. Leveraged behavioral data, market analysis, and user research to identify high-impact opportunities across the full shopping funnel — browse to checkout — while contributing to A/B testing strategies that drove an estimated $20.35 million in annual revenue lift in 2025. Partnered cross-functionally through experimentation, accessibility best practices, and workshop-led discovery to shape scalable, user-centered product solutions aligned with revenue growth and retention goals.

$20.35M

revenue lift (2025)

Strategy · Research · A/B Testing · Accessibility

One of two product designers supporting mobile app development across key commerce surfaces, designing mobile-first flows, wireframes, and high-fidelity prototypes tailored to native iOS and Android patterns. Bridged web-to-mobile feature parity while introducing app-exclusive enhancements, collaborating cross-functionally within Agile sprints to balance business objectives, technical constraints, and customer experience.

40%

of AEO digital revenue

Mobile Design · E-commerce · UX · iOS/Android